Our story began when I was going through an obsession with Korean dramas. If you have watched one, you will notice the smooth, clear and dewy skin in all Korean actors with minimal makeup. I wanted my skin to look just as good so that I can spend less time piling on makeup.

I started to Google why/how they have such perfect skin and I came across many articles on the 10 step Korean skincare routine. 10 steps! That's a lot of skin care products and I thought that was a little bit excessive but many swear by it! After a couple of months following the 10 step Korean skincare routine, my skin has drastically improved. I am now an advocate of the Korean skincare routine. 

I struggled to find Korean beauty products here in Queensland. I have found a handful of online beauty stores that sells Korean brands but I was overwhelmed with choices and I didn't know where to start. 

Then one day during the winter of 2016, MIMOUI was created with the goal of delivering a selection of the best Korean beauty products to Australian households. We hope you will enjoy shopping with us!

Owner & Founder

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